About us
Nature's Quiet Gift
We
believe that good health begins with simple, honest choices. Our hens roam
freely on peaceful farms, laying eggs the natural way. Each egg is a small
gift—from our land to your table—pure, fresh, and full of care. Slow down,
savor the moment, and enjoy the goodness of farm-fresh living.
From Farm to table
We’re more than just eggs—we’re a movement toward better health, one carton at a time. From open fields to your table, our hens lay fresh, organic eggs just as nature intended. With no shortcuts and no chemicals, we deliver honest food rooted in wellness and care.
Crack one open, and taste the difference that comes from a slower, simpler life.
RAISING
EGGS WITH RESPECT—FOR YOU AND THE PLANET
Meet our team
Dedicated professionals driving our success in egg farming
Tony Fred
Chief Executive Officer
Founder and chief visionary, Alex is the driving force behind the company. He loves to keep his hands full by participating in the development of our egg products, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the food industry, Mich has helped the company to get where it is today. Mich is among the best minds in egg production.
Alice Johnson
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house egg specialists and looks after the community of thousands of egg enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand market trends and improves our offerings. She is determined to drive success and delivers her professional acumen to elevate our egg business.